Sham Pain

In postseason baseball, when a team has a chance to clinch a League Championship or a World Series, columnists report that the champagne is on ice in the clubhouse.

Why?

If the team does win, the players make their way to the clubhouse, open bottles, and spray each other and the [now plastic-covered] walls, and pour champagne over each other and the coaches and managers and the reporters and commentators. Why ice the champagne if no one is going to drink it?