Monday, September 18, 2006

Important Books II

Everyone should read these books by Malcolm Gladwell:

  • The Tipping Point: How Little Things Can Make a Big Difference


    • A new way of understanding why change so often happens as quickly and as unexpectedly as it does


  • Blink: The Power of Thinking without Thinking


    • About rapid cognition, about the kind of thinking that happens in a blink of an eye


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